Relationships with our customers are key to our business philosophy and where customers may be brand owners or manufacturers, Inovia will assist to support those brands. This may be in the form of knowledge of current market trends gathered from the wide ranging supply of ingredients in the major markets worldwide or provision of bespoke signature products such as Essential Oil Blends, Fresh Fruit and Botanical Extracts, Health Ingredients and Fragrances. Inovia will advise on aspects of product formulation, raw material selection and final packaging concepts as well as marketing briefs and preparation of label texts or ingredients. Inovia encourages its clients to submit retail packaging or print for comment prior to final approval.